AstraZeneca Jobs 2022 For Freshers As Graduate Trainee - Campaign Operator | Chennai

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AstraZeneca Jobs 2022 For Freshers As Graduate Trainee- Campaign Operator | Chennai

Company: AstraZeneca 

Job Designation: Graduate Trainee - Campaign Operator

Job Location: chennai

Experience: 3 - 5 years

Eligibility: Any Degree

Website: www.astrazeneca.com

Job Description

Responsibilities: 

Experience in gathering and documenting requirements for marketing applications

Full life cycle implementation experience using various SDLC methodologies

Excellent communication skills in both verbal and written English

Strong customer service focus

Engaging and friendly personality

Collaborative, flexible and a great teammate

Build in accordance with the Campaign Business Requirements (include html coding for dynamic content): Build a campaign in the tool based on BRD (Business Requirements Document).

Provider will develop code in HTML to work around any tool limitations on setting up dynamic content campaigns in accordance with AstraZeneca standards and guidelines

Build and Deploy in accordance with the Campaign Business Requirements Build a list in the tool based on BRD that includes appropriate local market suppressions.

Segmentation Lite: HCP or consumer group segmentation based on simple business requirements Basic, (for clarity, demonstrating existing customer attributes), e.g. generate list of HCP based on specialty and zip code grouping

Asset Link / Metadata Testing: Ability to test accuracy of links and metadata in campaigns, particularly when integrated with 3rd party vendors or sites

Capture meta-data generated by tool (e.g. campaign ID Manage) and provide campaign level meta-data to integration partners (AstraZeneca 3rd party vendors)

Campaign Workflow Test & Approval: Test campaign accuracy per agreed metric before deployment and provide test results for Market approval. Provider will conduct appropriate testing based on the complexity of the Campaign which will minimally include a test checklist

Assist, and where appropriate resolve campaign issues

Generate target ‘list pulls’ upon request

Execution – Run the campaign execution tool, send the campaign through identified channels and create post campaign logs.

Campaign Deployment, Monitoring & Auditing: Deploy campaigns and monitor status of a deployment. Provide ongoing internal quality assurance audits to map campaigns against requirements and monitor against expected results on a frequency determined by the campaign frequency

Execution of Adobe strategy for drip Email IP Reputation Impact testing through review and monitoring (for example: ‘throttling’ of an email population into smaller components)

Content Deployment: deploy campaign content as detailed in the Campaign Plan

Attend Omnichannel campaign Customer Experience New Demand Assessments to review User Stories and discuss User journeys, channels, vendors, badges, integrations and activations.

Attend relevant IT (OMNI, MAD and OPEN) sprint demos to manage campaign delivery expectations.

Comprehend Tealium data load process and storage retention procedures. Manage data requests for omnichannel targeting and stitching

Required Skills:

Experience with marketing campaign design and implementation and/or with brand teams, implementing promotions or campaigns

Experience with technologies and processes for content management systems, digital asset management software, web content management

Experience with technologies and processes for mobile and social media technologies, solutions, and strategies

Experience with marketing customer data models

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